This year, Lapland’s popular SnowVillage enchants with arctic illusions

Press release | Fri Nov 08 08:25:00 2019

The unique Lapland Hotels SnowVillage, built near Ylläs in Finnish Lapland, opens its doors to the public on 12 December 2019 for the 19th time. SnowVillage has gained great international popularity with its Game of Thrones theme in the past two years. This year, the village obscures visitors’ senses with magical arctic illusions. The Arctic Illusions theme brings out the unique art competence of the snow and ice sculpture artists. A record number of visitors is expected at SnowVillage this year.

Lapland Hotels SnowVillage has been constructed in Ylläs for 19 years. For the last two years, SnowVillage’s theme was the HBO® hit series Game of Thrones. This year, the production’s challenge level was raised even higher and the theme was set to illusions. The illusions lean on familiar myths which the artists have turned into ice and snow sculptures.

“This winter season, we are creating something more challenging as we acquaint ourselves with the world of illusions. The idea is to create a world that obscures visitors’ senses in various ways. Our designers and team have performed so incredibly well in the past that we decided to challenge ourselves with this demanding project that requires precision and great vision,” explains Janne Pasma, Production Manager at Lapland Hotels SnowVillage.

The icy SnowVillage, constructed in an area of 20,000 square metres, includes hotel rooms, ice and snow sculptures, an ice restaurant and cocktail bar as well as a chapel.

SnowVillage challenges last year’s visitor record as it opens its doors on 12 December 2019

SnowVillage has gained an enormous amount of international attention in the past years, resulting in an increase in general interest and the number of visitors. Last year, SnowVillage was visited by up to 85,000 visitors. This year’s visitor goal is a record-breaking 90,000.

“We are glad to see how the determined work and investments in the development of SnowVillage have paid off,” Pasma says.

SnowVillage, built from ice and snow, includes ice sculptures, decorated snow suites, an ice restaurant and bar as well as an ice chapel. Five snow and ice sculptor artists are responsible for the design and implementation of SnowVillage. The artists’ unique art competence is strongly highlighted this year. Approximately 50 people participate in the creation of SnowVillage.

Further information and requests for interviews:
Janne Pasma
Production Manager, Lapland Hotels SnowVillage
janne.pasma@laplandhotels.com, tel. +358 (0)40 657 6559

Lapland Hotels is Finland’s largest private hotel chain with 18 hotels, 2,300 rooms and apartments as well as 9,800 restaurant seats around Finland: Ylläs, Levi, Saariselkä, Rovaniemi, Olos, Luosto, Kilpisjärvi, Pallas, Hetta, Helsinki, Tampere, Oulu and Kuopio. In addition, the hotel chain has ski centre operations in Ylläs, Luosto, Olos, Pallas and Rovaniemi. The group also includes the largest event service company in the Nordic countries: Lapland Safaris.
www.laplandhotels.com