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A staycation is no longer just a romantic weekend holiday – according to a new survey, rewarding oneself is becoming an increasingly common reason for choosing a staycation

Press release | Mon Mar 20 13:27:00 2023

Staycation mini holidays in one’s own hometown or around the surrounding region currently attract young adults aged 26–35 in particular, and the reasons for choosing a staycation are becoming more varied. According to a survey conducted by Lapland Hotels, people currently want ease and comprehensive wellbeing from their holiday. The popularity of staycations remains high: as many as 61 per cent of the respondents are planning on one in the future.

Lapland Hotels’ survey conducted in March* received roughly 9,000 responses from the hotel chain’s newsletter subscribers and social media followers.The results reveal that the reasons for booking a staycation have become more varied: as many as 40 per cent of the respondents would book one to reward themselves or someone they know. A break from everyday life (77% of respondents) and relaxation (63%) remain by far the most popular reasons. A little over half of the respondents could also choose a staycation to celebrate their anniversaries.

– “In the hustle and bustle of everyday life, a little getaway is well-appreciated, and many want to reward themselves or their friends or family with a mini holiday for a large or even a smaller accomplishment. In addition to these, the open responses highlighted exceptionally good breakfasts, time spent with one’s partner and, in Tampere, the events and ice hockey matches of Nokia Arena. 44 per cent of the respondents said that they would book a staycation to enjoy the cultural experiences in their region,” says Milla Haapanen, Marketing Director at Lapland Hotels.

Holiday with a partner or pet

Most of the respondents (76%) reported that they would prefer to spend their staycation with their partner. Holidays with pets have also become more popular in recent years: in 2020, on Lapland Hotels’ online store, a few dozen bookings were made for persons travelling with pets, whereas in 2021–2022, the number was over 1,500.

– “In general, the number of households with pets is on the rise, and this trend is also reflected in our destinations, especially when it comes to Lapland and the summer season. People increasingly choose to travel and spend their outdoor holidays not just with their partner but also their four-legged companions,” says Haapanen.

Staycations equal exciting experiences and comprehensive service

According to the respondents, the selection of staycation hotels is most influenced by breakfast variety (87% of respondents), hotel room quality (68%), welcoming service (57%), restaurant quality (43%) and location. 28 per cent of respondents reported that having a sauna in their own hotel room was an important factor. The open responses highlighted the importance of a good bed and sleeping experience, and for ages 35 and under, having a bathtub in their hotel room was found to be important.

– “The responses show that people currently want memorable experiences as well as comprehensive, smooth and easy service in particular from their staycations. A good example of this is Lapland Hotels Arena in Tampere, where it is possible to have a concert or hockey match alongside your stay – or to move straight to enjoying the cultural experiences around the city centre. All our hotels also have a number of rooms with a sauna. We have put great care into our sauna experience: we want to provide our customers with northern wellbeing and peace,” says Leena Turunen, Area Manager at Lapland Hotels.

Over half of the respondents have had a staycation during the past year, and a large number of people ages 26–35 in particular have had a mini holiday. 61 per cent of the respondents plan on spending a staycation within the next year. The preferred times of year for a staycation were around spring (April–May) and towards the end of the year (September–November).

*The survey was conducted as an online survey for Lapland Hotels’ newsletter subscribers and social media followers between 10–14 March 2023. A total of 8,911 persons responded to the survey. A similar survey had previously been carried out in autumn 2021

Lisätiedot ja haastattelupyynnöt:

Leena Turunen
Area Manager
Lapland Hotels
+358 44 5450545

Travel enterprise Lapland Hotels & Safaris offers northern experiences for all the senses. It consists of Finland’s largest private hotel chain, Lapland Hotels, the largest experience service company in the Nordic countries, Lapland Safaris Group Oy and Lapland Ski Resorts.The Group has approximately 1,700 employees in total.

Lapland Hotels  has 19 hotels, more than 2,400 rooms and apartments as well as over 10,000 restaurant seats around Finland in Ylläs, Levi, Saariselkä, Rovaniemi, Olos, Luosto, Kilpisjärvi, Pallas, Hetta, Helsinki, Tampere, Oulu and Kuopio.

Lapland Safaris offers unique outdoor activities in eight destinations in Lapland: Rovaniemi, Ylläs, Saariselkä, Levi, Luosto, Olos, Hetta and Kilpisjärvi.

Lapland Ski Resorts comprises five ski centres located in Ylläs, Luosto, Olos, Pallas and Rovaniemi.

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